PPC (pay per click advertising) is important for online business success and a necessary component for a complete and successful digital marketing campaign. Many small business owners underestimate the benefits of ppc and as a result they are missing out on a big opportunity to grow their online businesses fast in a controlled and profitable […]
Social media has become a vital part of our everyday life with roughly 50% of the world’s population (over three billion individuals) using it. Through social media, we: Research brands and people Discover news and trends Develop personal and professional relationships Regardless of your industry, social media is one of the most efficient and effective […]
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that […]
